digital operations * system * Brand

Robert J. Tobin

Digital Operations & Systems Manager — Philadelphia, PA

Twenty-five years running digital operations as a one-person department — the web infrastructure, the automation underneath it, and the brand identity wrapped around both.

See the workRÉsumÉ & Contact
12
Web properties designed and launched
11
Entities, one design resource
25
years in the field
2
live client sites

Three tracks, one operator

select your lane

Operational capabilities split into three parallel tracks. Select a discipline below to explore specific project infrastructure.

SYS

Systems & Automation

Paper-based intake, conditional-logic forms, and the pipelines that replaced them.

PMHCC Intake Pipeline
Webflow → Zapier → Sheets, refined to 37 fields

→

Formstack Conditional Logic
Regulated data, three service lines

→
WEB

Web Platform & Migration

Legacy CMS installs rebuilt on Webflow — security holes closed, maintenance overhead cut.

Metropolitan Property Services
Live client site

→

Joomla → Webflow Migration
12 Properties, one framework

→
BRD

Brand & Design

Sole design resource across 11 affiliated entities — identity, collateral, digital marketing.

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Prior Clients

Design and development work for The Barnes Foundation, The Robert Rauschenberg Foundation, Trinity Church Boston, Maccabi USA, and The Philip Johnson Glass House, alongside two full site overhauls for the Corcoran Gallery of Art.